Legal
Privacy Policy
Ankit Chapagain, a freelancer trading as Prime Retention (“Prime Retention”, “we”, “us” or “our”) operates primeretention.com and provides email and retention marketing services to ecommerce brands (together, the “Services”). This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit our website, contact us, book a call or otherwise communicate with us.
By using our website or Services, you acknowledge that you have read and understood this Privacy Policy.
Personal information we collect
“Personal information” means information that identifies, or can reasonably be linked to, you or another person. It does not include information that has been anonymized or de-identified. Depending on how you interact with us, we may collect:
- Contact details, such as your name, the name of your business or brand, your email address and, if you share it, your phone number.
- Enquiry details, such as the topics you select on our contact form and any message you choose to include.
- Booking information, such as the name, email address, time zone and preferred time you enter when booking a call.
- Communications, including the content of emails, messages and call notes exchanged with us.
- Business information you share with us for an audit or project, such as access to, or exports from, your email marketing platform. We handle this as described in our client agreement.
- Technical information, such as your IP address, browser type and device information, which is received automatically by the services that deliver our website.
How we collect it
- Directly from you, when you fill in our contact form, book a call, email us or work with us.
- Automatically, through the technical services that deliver our website (see “Service providers” below).
- From service providers that process information on our behalf, such as our form and scheduling tools.
We do not currently use advertising or analytics cookies on this website.
How we use your personal information
- To respond to you, including replying to enquiries and scheduling and holding calls, such as your free retention audit.
- To provide our Services, including preparing audits, proposals and roadmaps and delivering client work.
- To run our business, including keeping records, invoicing clients and improving how we work.
- Marketing: we will only send you marketing emails if you have asked to receive them or where the law otherwise allows it. You can opt out at any time.
- Security and legal reasons, including preventing spam and misuse of our website, complying with the law and protecting our rights.
How we share personal information
We do not sell your personal information. We share it only where needed for the purposes above, including with:
- Service providers that act on our behalf, including Formspree (contact form submissions), Calendly (call scheduling), Zoho Mail (email) and Cloudflare (website hosting).
- Website delivery services, including Google Fonts, jsDelivr and Unsplash, which serve fonts, code and images. Like any website request, these services receive your IP address when your browser loads them.
- Professional advisers, such as accountants and lawyers, where necessary.
- Authorities or other parties where required by law, to respond to valid legal requests, or to protect our rights, our clients or others.
- A successor business, if we are involved in a merger, acquisition or sale of assets.
Our service providers may use your information only to provide services to us, under their own privacy terms.
Third-party websites
Our website links to third-party services, such as our booking page and social media profiles. We are not responsible for the privacy practices of those websites, and we encourage you to read their privacy policies.
Children’s data
Our website and Services are intended for businesses and are not directed at children. We do not knowingly collect personal information from anyone under the age of 16. If you believe a child has provided us with personal information, please contact us and we will delete it.
Security and retention
We use reasonable technical and organizational measures to protect personal information, such as access controls and secure, reputable service providers. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
We keep personal information only for as long as we need it. Enquiries that don’t lead to a project are kept for up to 24 months. Client records are kept for the length of our relationship and afterwards as required for legal, tax and accounting purposes.
Your rights and choices
Depending on where you live, you may have some or all of the following rights:
- Access: to ask what personal information we hold about you and receive a copy.
- Correction: to ask us to correct inaccurate or incomplete information.
- Deletion: to ask us to delete your personal information.
- Portability: to receive your information in a commonly used format or have it sent to another organization.
- Objection and restriction: to object to, or ask us to limit, certain uses of your information.
- Withdraw consent: where we rely on your consent, you can withdraw it at any time.
- Opt out of marketing: using the unsubscribe link in any marketing email or by contacting us.
To exercise any of these rights, email us at hello@primeretention.com. We may need to verify your identity before responding, and we will reply within the time required by applicable law. You may also authorize an agent to make a request on your behalf. We will not treat you differently for exercising your rights.
Complaints
If you have concerns about how we handle your personal information, please contact us first so we can try to resolve them. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.
International transfers
We and our service providers may process personal information in countries other than the one you live in, including Nepal and the United States. Where we transfer personal information from the European Economic Area, the United Kingdom or Switzerland, we rely on recognized safeguards, such as the European Commission’s Standard Contractual Clauses or equivalent UK mechanisms, unless the destination country has been recognized as providing adequate protection.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or regulatory reasons. When we do, we will post the updated version on this page and change the “Last updated” date above.
Contact us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:
- Business: Ankit Chapagain, trading as Prime Retention
- Address: Lalitpur, Nepal
- Email: hello@primeretention.com